Digital marketing has evolved over the years, but video marketing continues to be one of the most potent ways to reach out to your target audience online. Video marketing is available on nearly every marketing platform and channel. It is not just product ads and campaigns anymore; social media is slowly becoming synonymous with video too.
If you are wondering what is video marketing and how you can make the most of it, then you have come to the right place. Marketing that promotes products, services, or brands using videos is known as video marketing. The content is delivered through live streams, viral videos, and in other creative ways. Video marketing is growing faster than ever in the age of social media.
For example, take Instagram, a photo-sharing website that is slowly expanding its realm with IGTV for video sharing and live streams. Other platforms like Snapchat and Facebook are also pushing their way towards being more video-centric platforms.
There is no excuse to not invest in video marketing as making videos is cheaper than ever. You do not need to invest in expensive lighting equipment and high-end cameras if you do not have the budget for such fancy equipment. Take the example of some of the best YouTubers out there, they all started with budget equipment or even smartphones and have grown to become some of the biggest superstars online.
Whether you are making videos for YouTube or any other platform, it is never too late to get started. With voice over professionals, animators, and editors available to help you with the creative experience you need, you should definitely consider investing in video content.
Before we get to video marketing tips, here are the top reasons why you should be making use of video marketing.
To grow yourself or your business as a brand, it is important to understand the basics of video content marketing. You can drive sales of products, increase goodwill, raise awareness, or engage your customers with a few simple tricks. The end-user experience is what drives video marketing the most, and if you want to improve the experience for your audience, then you need to make use of the following.
Creating a video or a video series can dramatically boost your brand and raise awareness about your products or services. Videos are great for communicating messages to your audience. According to marketing statistics, product videos make purchases 144% more likely. Thus, it is important to have a video marketing strategy in mind when starting.
Whom do you want to market to? How do you want to deliver your videos? How often do you want to publish videos? These are common questions that video marketers come across. For now, here is a step-by-step guide to making great videos.
Identify your marketing goals and create videos that align with your goals. It is important to maintain a storyboard to get your point across to the audience in your videos. And more importantly, it is essential to brainstorm ideas with your teams to ensure everyone is on the same page.
What sets you apart, even though you are producing the same type of content, is your personality. Your brand’s personality is an extension of your own. Try to be as relatable and memorable with your videos as possible. Aim to create the type of content people will remember you for, or else you will have a hard time getting new customers.
If you want to truly delve into the storytelling experience for your brand, then voice over narration is the secret sauce you are looking for. Off-screen narrators tell viewers about a brand’s products or services while maintaining a friendly yet professional attitude.
While there are electronic voice-over options that make use of computerized voices, it is a strict no-no from a marketing point of view. There is a monumental difference between a computer narrating a text and a narrator adding that much-needed layer of human touch.
Being able to identify and relate to your audience is a must, and a voice narration professional can help you do just that. Some professionals have unmatched expertise and years of experience behind them, and they can definitely give you the edge you need for your marketing videos.
A video with a narrator explaining and marketing your product is going to be far more effective than traditionally animated videos. Before you opt for a voice over narrator, you can check out their portfolio and the quality that they offer.
As long as your voice-over and music match the personality of your brand, you will find success with your marketing videos. Try to coordinate with professionals who work on your videos to ensure everyone is on the same page, and your marketing goals will be met.
Costs have always been one of the biggest marketing challenges for businesses worldwide. But, when it comes to the realm of online marketing, things are very different. Editing software, camera equipment, and voice recording software are more affordable than ever before.
Things are quite different in 2019, and even if you can’t afford software and equipment first-hand, there are professionals who can offer what you need. From voice over narrators to animators, there are individuals and agencies available to meet your marketing challenges and would gladly help you out.
Building a solid and effective video marketing strategy, and creating content that people want is not an easy task. But, if you put in the effort and find out what your audience wants from you, you will gain a foothold in the world of video marketing. Try to promote yourself as much as possible and encourage your audience to share your videos and content as well.
Your audience is the best source of feedback, and it is a great idea to communicate with them and learn what you can do to improve your content. Like we mentioned earlier, professional animators and voice over actors can do a great job at helping you get the marketing boost that you need.
Build a solid video strategy for your brand’s marketing and have realistic goals that you can work towards. Communicate the goal of each video to ensure you get the best results from your team. With voice over narration being underused, it can give you the competitive edge that your brand needs and talented professionals can give you the creative push your brand deserves!