Why Is Voice-Over For Financial Education Videos So Important?

Financial education is the knowledge about a wide range of concepts from budgeting to investment instruments and retirement planning. Financial education is crucial for everyone as it helps to not only manage personal finances but positively impacts other aspects of life as well. It has become especially vital in today’s day and age due to the rise of digital finance and complex financial systems.

Financial education videos have become a key part of financial education due to their effectiveness and cost. However, many people overlook the importance of a good voice-over reducing the understandability and effectiveness of an explainer video. In this blog, we will discuss what are explainer videos for financial education and what makes them so important for the sector.

A] What Are Banking And Financial Explainer Videos?

Explainer videos are short, often animated videos that explain a particular topic or concept. These videos typically have background music or voice-over which keeps the audience engaged. These videos tend to be as clear as possible, without wandering into tangents, as the primary goal of these videos is to provide information or instruction.

Banking and Financial institutions often use explainer videos in their marketing campaigns or to deliver crucial information. Explainer videos can be used to inform laymen about complex financial products and services with relative ease. A well-made explainer video can replace a lengthy text document that probably many people won’t bother to read.

B] How Can Bankers And Financial Institutions Leverage Voice-Over For Explainer Videos Effectively

1. Introduce Financial Products And Services

Banks and other financial institutions often bring new financial products and services like mutual funds, saving schemes, and pension schemes. Oftentimes, the success of these products depends on how well you can market them. Competitors can also copy the product, without much regulatory oversight. Hence, creating more buzz around the product becomes necessary. 

Explainer videos with voice-over can not only help to effectively explain complex products and services but also enhance engagement through tone and dialogue. Explaining the whats and hows of a product through an animated video with voice-over services is much more effective than sending newsletters and leaflets via email, which are likely to end up in spam.

2. Improve Customer Service

Customer service is a crucial part of a bank or financial institution’s everyday routine. Most mid to large-scale banks have customer service departments to answer questions and queries that customers might have. Many of these questions are frequently asked by different customers, making them a common problem for all.

Video explainers answering these common questions can reduce the workload for customer service representatives. Voice-over can answer these questions with ease and create a simple bank explainer video for banking customers to access through the website. Most customers prefer a well-made explainer video for their queries over spending several minutes waiting on hold and then explaining their problem to the representative.

3. Announce Changes In Policies

Banking and financial policy changes can affect the entire customer base, and not informing your customers about such crucial policy changes can also affect the brand value. The banking and financial sector can benefit from using explainer videos to announce policy changes. Explainer videos implement various tricks to simplify the distribution of information.

Voice-over services for explainer videos can break important information into several sections, making it easier to grasp. An experienced voice-over artist would avoid using jargon and should explain the jargon present in the policy document. Explainer videos for banking and financial policy changes can convey the message at a much more effective rate than Emails.

4. Explain Perks And Rewards In Detail

Banks and financial institutions often offer several perks and rewards to their customers to bring in more customers or retain existing ones. These perks and rewards can be for just being a customer of the institution or for availing some service such as using credit cards or taking a loan. But these efforts can be futile if your customers do not know about these perks or understand them.

Voice-over in banking explainer videos can be leveraged to explain perks and rewards to customers in simple language. An experienced voice-over artist can even create an effective call-to-action to encourage customers to use the perks and rewards, which further enhances customer loyalty.

5. Educate Investors

Educating customers to make them better investors is a key role of a bank or financial institution. Explainer videos are a great way to educate investors of different backgrounds on various topics from mutual funds and pension plans to cryptocurrency and FinTech explanations. 

Banks and financial institutions can create explainer videos for various types of investors. Including those who are new to the market, those who have been in the investment market for some time, and savvy investors. Voice-over for explainer videos can adjust the tone and language of the video to suit different investors. Voice-over also makes these videos easier to understand, helping investors make informed decisions, and building trust in the process.

6. Improved Engagement

Engagement is a key factor in improving customer loyalty and brand image. Banking and fintech explainer videos are great tools for driving engagement. As the competition from new banking and financial institutions rises, effective engagement strategies become a key part of staying afloat in the market.

Banks and financial institutions can use voice-over explainer videos as an engagement tool as they can offer superior storytelling than text-based documents. Explainer videos can combine animation and voice-over to provide the complete experience of storytelling with financial information.

7. Explain Your Values And Mission

One of the best ways to create a genuine connection with your customer base is to explain what drives your brand to offer the best products and services. An organisation can create a short explainer video, providing the history and significance of its mission, policies, and values. 

These messages can be incorporated into the website page and social media, boosting customer engagement. The quality of the message and the video is often associated with the brand and brand image.

C] Importance Of Professional Voice-Over For Explainer Videos

Professional voice-over for finance services explainer videos can create a lasting impression on the audience. It is an effective tool for encouraging your audience to try our product or services. Corporate financial institutions have been using explainer videos with voice-overs to deliver complex messages in layman’s terms and build long-term customer relationships.

If you are looking to add depth to your explain videos and establish a genuine connection with your audience, consider hiring a professional voice-over artist in Mumbai for voice-over for explainer videos. It can also help to convey your message interestingly and engagingly, improving your brand’s reputation.

Conclusion 

Voice-over for explainer videos for banking and finance industry has several advantages and can help an organisation stay ahead of its competition. It is an essential tool that drives engagement and conveys the message much more effectively than visuals-only explainer videos. An experienced voice-over artist can establish the tone and brand voice for your organisation.

To maximise the video’s quality and impact, you need to hire a professional voice-over artist with years of experience. Make sure to check the artist’s portfolio, reviews and ratings to ensure your vision matches with the artist’s niche. If you are looking for a voice-over artist in Mumbai with years of experience in creating voice-overs for explainer videos, contact us today to request a quote!

Peter Abraham

Peter Abraham is a versatile voice-over artist based in Mumbai working in the voiceover industry since 2009. With a passion for storytelling and meticulous attention to detail in every project, he brings scripts to life with his captivating voice and professional delivery, exceeding client expectations. Whether it's a commercial or an audiobook, Peter specializes in a wide range of voice-over work, ensuring the highest quality.