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Scripting in a voice over should be a pivotal part when creating an explainer video for brand promotion. A voice over artist will bring more clarity to the message you are trying to deliver. They can also help establish a ‘voice’ for your brand that goes beyond simply reading lines.
A voice over for explainer videos can help a brand stand apart from its competitors. A professional voice over artist artist who has worked on marketing/advertising projects previously also bring in a wealth of experience. This can help enhance the quality of your animated explainer video.
Thus, let’s begin with understanding the benefits of explainer videos followed by the reasons to hire an explainer video voice over artist.
Contents
- 1. Voice-over Artists Offer Human Touch to Videos
- 2. Recording Studio
- 3. They Provide Authenticity
- 4. Quality Equipment and Latest Technology
- 5. They Are Readily Available
- 6. Have Experience and Industry Knowledge
- 7. They Are Highly Versatile
- 8. Faster Production Time
- 9. They Are Economical
- 10. They Are Open to Feedback and Direction
- 11. They Are Committed to Long-term Relationship
- 12. Helps Improve Brand Credibility
- 13. Helps Build Brand Recognition
- 14. Helps Boost SEO
- 15. Helps Build Trust and Loyalty
- 16. They Can Create Different Voice Over Content
- Peter Abraham
A. Benefits of Explainer Videos
Explainer videos are a part of the video marketing strategy that has helped marketers to build brand awareness, generate leads, increase rankings in SERPs, and boost sales. According to statistics, after watching an explainer video, 96% of people have learned about a product or service.
It is a powerful attention-grabbing content medium that provides information in the most engaging form. A 1-2 minute promotional explainer video also has the potential to deliver the brand’s message much more effectively. As such, the above were just a few benefits of using explainer videos for your marketing campaign, and to learn more about the power of video marketing, check out this guide.
B. Reasons To Use Voice Over For Explainer Videos
1. Voice-over Artists Offer Human Touch to Videos
An explainer video without a voice over can fail to hold the attention of your target audience despite great visuals. A voice over artist adds a human touch to the video by delivering the right emotions and setting the mood & tone. Being experienced, they know exactly when to pause, add right highs-and-lows, and continue in a consistent flow. The best part, they can modulate their voice according to the requirement of the script.
2. Recording Studio
A professional voice over artist has access to the best recording studio with all the necessary equipment to make the quality of your audio recordings sound more professional. High-quality audio recordings will add finesse to your overall video, thereby helping boost engagement.
3. They Provide Authenticity
Most voice over artists have a comprehensive background when it comes to voice recording or voice over narration. Having delivered a variety of voiceovers for different projects, they know their craft and can add real & authentic voice to your video, improving its credibility.
4. Quality Equipment and Latest Technology
One of the reasons why VO artists are in great demand is because they use quality equipment and the latest technology to make a video shine through and stand out. Apart from a soundproof audio recording set-up, they have the right microphone, pop filter, recording & editing software, headphones, music stand (for scripts), sound-mixing software, hard drive (to backup audio files) and more. This ensures crisp & clear audio every single time without any distracting background noises or ambient sounds.
5. They Are Readily Available
Voice over has become a lucrative career option for many. So, finding a VO artist for your project wouldn’t be a difficult task. However, what sets a seasoned voice-over artist apart from a newbie is the range of work they have done. Thus, while voice over artists are readily available, make sure you check their portfolio to know if they fit the bill.
6. Have Experience and Industry Knowledge
When it comes to a promotional explainer video, it is not ‘what is said but how it’s said’ that matters the most. A skilled VO artist who has honed the craft over the years is suitable for varied projects as they understand how an industry works and can cater to its unique needs.
By hiring a professional storytelling voice over artist, you’ll be able to bring your story (script) to life as they’ll deliver performance based on the target audience.
7. They Are Highly Versatile
From modulating the tone and personality to match the characteristics or the purpose of a recording to articulating well and synchronising their voice to the visual, a talented VO artist is highly versatile. Their natural talent provides them with the flexibility to record audio in different styles, ensuring the message delivered resonates with the target demographic – irrespective of age, gender, or ethnic background.
8. Faster Production Time
Being a professional means that they take their deadlines seriously and are diligent about completing the project on time. This helps cut down the production time. Plus, compared to doing a voice over in-house, hiring a professional will save you considerable efforts of guiding and directing a novice at each step, leading to faster results.
9. They Are Economical
Likewise, by outsourcing it to a professional VO artist, you can save on time as well as costs. Most VO artists offer cost-effective voice over services, wherein they charge a fee depending on the project and its scope.
10. They Are Open to Feedback and Direction
An experienced voice artist may not require extensive directions, after the initial brief, on how they need to perform. However, being a professional, they are open to feedback and direction when it comes to the cadence, pitch, tone, emphasis, etc.
11. They Are Committed to Long-term Relationship
Most VO artists are also open to long-term commitment. One benefit of a long-term relationship with a seasoned professional is that they can reproduce the style and consistency of the original recording; in case any updates are required at a later date. This will help save the cost and time of re-recording the narration of the entire project.
12. Helps Improve Brand Credibility
For a new business, getting the attention of the target audience and convincing them to believe in their brand can take some time. However, if you want to expedite the process, you can use an explainer video with a voice over. A skilled voice over artist will give your brand a voice, and over time, the right voice will help you establish and improve your brand’s credibility.
13. Helps Build Brand Recognition
This is where a long-term relationship can prove to be beneficial. Partnering with the same VO artist for your videos will help build brand recognition as customers tend to connect a voice to a brand, which helps boost sales.
14. Helps Boost SEO
A well-made voice over video can help boost your SEO campaign. Since videos help enhance the user experience, Google loves video and tend to rank them higher on the search result. An explainer video can improve the dwell time of your site and reduce the bounce rate. Plus, in general, videos are a traffic-magnet that can help generate targeted leads. And, all of these things contribute to the success of your SEO campaign.
15. Helps Build Trust and Loyalty
While a video helps a customer understand about a product or service, a voice over helps deliver the message in a way that resonates with the target audience. An authoritative voice can help instil trust, influencing customers to make a purchase. And once they are satisfied with their purchase, they are likely to buy again, leading to brand loyalty.
16. They Can Create Different Voice Over Content
Apart from lending voice to an explainer video, a professional voice over artist can also help create video content in different formats. This includes eLearning, podcasts, audiobooks, corporate films, among others.
To sum up
The benefits of using a voice over for an explainer video is far and reaching. Using an untrained voice talent for your video can cost more time and money, and the end product might not turn out to be top-quality. Thus, to avoid the hassle, it is better to hire a professional VO artist, who’ll provide faster results while ensuring quality is maintained at all times.
Along with voice over artists you can also hire a professional commercial voice over actor for commercials or radios and other services.
Frequently Asked Questions – FAQs
Peter Abraham
Peter Abraham is a versatile voice-over artist based in Mumbai working in the voiceover industry since 2009. With a passion for storytelling and meticulous attention to detail in every project, he brings scripts to life with his captivating voice and professional delivery, exceeding client expectations. Whether it's a commercial or an audiobook, Peter specializes in a wide range of voice-over work, ensuring the highest quality.
