A Complete Guide To Video Marketing: Strategy, Benefits, and Challenges.

Digital marketing has evolved over the years, but video marketing continues to be one of the most potent ways to reach out to your target audience online. Video marketing is available on nearly every marketing platform and channel. It is not just product ads and campaigns anymore; social media is slowly becoming synonymous with video too.

A] What Is Video Marketing?

If you are wondering what is video marketing and how you can make the most of it, then you have come to the right place. Marketing that promotes products, services, or brands using videos is known as video marketing. The content is delivered through live streams, viral videos, and in other creative ways. Video marketing is growing faster than ever in the age of social media.

For example, take Instagram, a photo-sharing website that is slowly expanding its realm with IGTV for video sharing and live streams. Other platforms like Snapchat and Facebook are also pushing their way towards being more video-centric platforms.

There is no excuse to not invest in video marketing as making videos is cheaper than ever. You do not need to invest in expensive lighting equipment and high-end cameras if you do not have the budget for such fancy equipment. Take the example of some of the best YouTubers out there, they all started with budget equipment or even smartphones and have grown to become some of the biggest superstars online.

Whether you are making videos for YouTube or any other platform, it is never too late to get started. With voice over professionals, animators, and editors available to help you with the creative experience you need, you should definitely consider investing in video content.

B] Why Should You Make Use Of Video Marketing?

Before we get to video marketing tips, here are the top reasons why you should be making use of video marketing.

• • Video Content Dominates the Internet: According to statistics, video content is estimated to account for more than half of the online traffic. Videos allow customers to remember most of the information. To put things into perspective, only 10% of all text content is retained by the human mind just three days after reading it while videos can let you remember up to 65% of the information.
  • Videos Boost SEO: SEO stands for search engine optimization, which is a process that boosts the quantity and quality of your web traffic. There are plenty of SEO tricks that you can adopt, but nothing is more influential than video marketing. Videos help you connect with your audience on a whole new level. The more transparent you are with your audience, the more you will be able to engage with them on a personal level.

• Videos Boost Click-Through Rates: Videos are far more likely to gain higher click-through rates than any text or image-based content. Try to incorporate videos into your newsletters for fantastic marketing results. A product explainer video is far more effective than a boring blog of text that goes into technical details.
  Further reading: How to create a killer explainer videoTry to incorporate videos into your newsletters for fantastic marketing results.A voice over artist for your explainer video is an added bonus and is far more effective than a boring blog of text that goes into technical details.

C] How To Market Your Videos?

To grow yourself or your business as a brand, it is important to understand the basics of video content marketing. You can drive sales of products, increase goodwill, raise awareness, or engage your customers with a few simple tricks. The end-user experience is what drives video marketing the most, and if you want to improve the experience for your audience, then you need to make use of the following.

• • Make Use of Data: Data is more accessible than ever before. You can analyze your website or social media traffic to identify who your audience is. You should fine-tune your content to ensure you are delivering interesting videos that your audience wants to see, instead of doing what every other content creator is up to.

• • Invest in Resources: While starting as a video marketer, you need to ensure certain quality expectations are met. Try to invest in a basic video recording and editing set-up to create quality videos. However, if you currently don’t have the budget to invest in resources, then fret not, as there are free video marketing tools available, which you can use to get started.

• • Tell Stories: Every single video you create should have a story to tell. Without a message, marketing videos are far less impactful. Try to identify content that your audience will love and use those ideas to promote your brand. Voice over narration is one of the best ways to tell a story, as they help convey a message effectively.

• • Avoid Lengthy Videos: Unless its a documentary that needs to be in-depth, you should not invest in lengthy videos. Short videos are far more impactful & appealing and retain attention quite well.
  • Use Multiple Marketing Channels: Do not restrict your videos to one platform. Try to share your videos across your social media accounts, website, and email. Keep promoting your content to grow your brand. As long as you can showcase fresh ideas in your videos, you will find success.

• Analyze: Once you start creating and uploading videos, ensure that you track all metrics & stats to find out where your content is lacking. There is always room for improvement, and as long as you stick to your brand’s values and keep working towards creating better videos, you will grow.

D] How To Make Videos For Your Brand?

Creating a video or a video series can dramatically boost your brand and raise awareness about your products or services. Videos are great for communicating messages to your audience. According to marketing statistics, product videos make purchases 144% more likely. Thus, it is important to have a video marketing strategy in mind when starting.

Whom do you want to market to? How do you want to deliver your videos? How often do you want to publish videos? These are common questions that video marketers come across. For now, here is a step-by-step guide to making great videos.

• • Draft A Production Plan: Do you want to make videos yourself or bank on video content marketing services to deliver? There are video content marketing services available that can help you make quality videos if you do not have the time to do it yourself.

Identify your marketing goals and create videos that align with your goals. It is important to maintain a storyboard to get your point across to the audience in your videos. And more importantly, it is essential to brainstorm ideas with your teams to ensure everyone is on the same page.

• • Be Transparent: You want to be as transparent with your audience as possible. Try to incorporate voice-over to explain what is it you are trying to market and connect with your audience on a personal level. If you are marketing a digital product, you can make use of screen capture based videos and use voice-over narration to demonstrate how to use your product or service.
  • Be Yourself: Whatever content you might be producing, it should be an extension of yourself or your brand. Nearly all types of video content have been explored already and there is nothing “new” to bring to the table. So, how do you set yourself apart from your competitors?

What sets you apart, even though you are producing the same type of content, is your personality. Your brand’s personality is an extension of your own. Try to be as relatable and memorable with your videos as possible. Aim to create the type of content people will remember you for, or else you will have a hard time getting new customers.

• Mix Entertainment with Information: If you want your videos to be engaging, you have to add entertainment value while also delivering important information about your product or service. As long as you can keep them engaged, you will be able to get a lot of viewer retention.

E] How Voiceover Narration Can Boost Your Video Marketing?

If you want to truly delve into the storytelling experience for your brand, then voice over narration is the secret sauce you are looking for. Off-screen narrators tell viewers about a brand’s products or services while maintaining a friendly yet professional attitude.

• • Human Touch and Emotion: A lot of videos these days feel emotionless. Voiceover narration changes that drastically by offering an experience like no other. Professional voice talent can make your audience feel compassion, excitement, and happiness all at the same time when marketing your products. No matter how good your visuals are, a background voice in your videos can make your content far more effective than you can imagine.

While there are electronic voice-over options that make use of computerized voices, it is a strict no-no from a marketing point of view. There is a monumental difference between a computer narrating a text and a narrator adding that much-needed layer of human touch.

• • Personality: Plenty of videos these days make use of great visuals, but do not back it up with engaging audio. Simply listening to music in the background while visuals are displayed on a screen to explain your product or service is not a great idea. Having voice over narration in your video lets you push people towards your product or service.

Being able to identify and relate to your audience is a must, and a voice narration professional can help you do just that. Some professionals have unmatched expertise and years of experience behind them, and they can definitely give you the edge you need for your marketing videos.

• • Quality: The only difference between a good marketing video and a bad marketing video is quality. Simply deploying flashy visuals and marketing jingles only go so far. If you want to make it big in the world of marketing, then you have to focus on quality.

A video with a narrator explaining and marketing your product is going to be far more effective than traditionally animated videos. Before you opt for a voice over narrator, you can check out their portfolio and the quality that they offer.

• • Credibility: Voice actors can bring a sense of trust to your audience. While flashy marketing lingo does attract the eyeballs of quite a few people, if you do not have the substance to back up your product or service, you won’t go far as a brand. Having a voice over narrator lets your audience be more receptive of your marketing message.

As long as your voice-over and music match the personality of your brand, you will find success with your marketing videos. Try to coordinate with professionals who work on your videos to ensure everyone is on the same page, and your marketing goals will be met.

#Challenges Of Video Marketing

Costs have always been one of the biggest marketing challenges for businesses worldwide. But, when it comes to the realm of online marketing, things are very different. Editing software, camera equipment, and voice recording software are more affordable than ever before.

Things are quite different in 2019, and even if you can’t afford software and equipment first-hand, there are professionals who can offer what you need. From voice over narrators to animators, there are individuals and agencies available to meet your marketing challenges and would gladly help you out.

#Finding Success with Video Marketing

Building a solid and effective video marketing strategy, and creating content that people want is not an easy task. But, if you put in the effort and find out what your audience wants from you, you will gain a foothold in the world of video marketing. Try to promote yourself as much as possible and encourage your audience to share your videos and content as well.

Your audience is the best source of feedback, and it is a great idea to communicate with them and learn what you can do to improve your content. Like we mentioned earlier, professional animators and voice over actors can do a great job at helping you get the marketing boost that you need.

Build a solid video strategy for your brand’s marketing and have realistic goals that you can work towards. Communicate the goal of each video to ensure you get the best results from your team. With voice over narration being underused, it can give you the competitive edge that your brand needs and talented professionals can give you the creative push your brand deserves!

Peter Abraham

Peter Abraham is a versatile voice-over artist based in Mumbai working in the voiceover industry since 2009. With a passion for storytelling and meticulous attention to detail in every project, he brings scripts to life with his captivating voice and professional delivery, exceeding client expectations. Whether it's a commercial or an audiobook, Peter specializes in a wide range of voice-over work, ensuring the highest quality.