The Importance Of Perfecting Corporate Voice Over For Your Brand

In today’s age of digitalisation and technology, voice overs play a crucial role in shaping corporate communications and enhancing one’s brand image, as they serve as the perfect bridge between a business and its audience. 

Becoming increasingly popular, voice over advertising ensures that your brand’s identity is unique and memorable by infusing personality and emotion into your company’s message. This forges an authentic connection with the listener and leaves an indelible mark on the audience. 

In this blog, we will examine different kinds of corporate voice overs, how to find the right artist, and how to optimise your corporate voice over strategy.

A] A Detailed Look Into Corporate Voice Over

The art of using a professionally trained voice artist to provide absorbing and appealing narration for various forms of multimedia content is known as corporate voice over. Choosing the right artist is, therefore, very important as their narration will serve as the auditory representation of the brand, relaying the company’s personality, values, and core messages to its target audience. 

Corporate voice over, if used successfully, can help set the desired tone of the messaging and reinforce a brand’s identity. In the corporate world, corporate narration is regularly used for a variety of purposes, such as commercials, sales, investor presentations, tutorials, e-learning modules, and so much more. A good voice over artist can chronicle a company’s story and explain its products, services and policies in an engaging and captivating manner.

Professional voice over services thus serve as strategic tools that grip the listeners and enhance the message of whatever other content it is paired with, blending in engaging language, emotion, and style to create a fascinating auditory experience.

B] Types Of Corporate Voice Over

1. Internal Voice Over For Corporates

There are two primary types of corporate content that require corporate voice over services: internal content and external content. This distinction is needed if you wish to choose the right voice talent to fit the job.

Let’s begin with the first kind. Internal voice over is a term used to describe professional narration used within a company or organisation for internal purposes. This could range from providing explanations, narrations, instructions, or similar other forms of communication. 

A voice over artist will typically use his/her services to record internal materials like training videos, instruction manuals, starter induction information, presentations, modules for e-learning, company updates, team announcements and more. 

The target audience of this type of corporate voice over is the organisation’s staff, their employees, stakeholders and board members. 

2. External Voice Over For Corporates

Similarly, the second type of content for which a brand can enlist the services of a professional voice talent is the external kind. Accordingly, voice over narrations will be provided for a multitude of content such as advertising, client pitches, public service announcements, commercials, webpage content, brand imagery, specialisation services, e-blogs, and more.

In many ways, this type of corporate narration is more important than internal voice overs, as this is responsible for connecting the brand to its customers. External voice over techniques like voice over marketing are typically used by companies to elevate the quality as well as the effectiveness of the multimedia content it is paired with. 

The tone, personality, and dialogue delivery all play a crucial role in making the voice message memorable to the customer. If done smartly, it leaves a lasting impression on the customer, and helps set your brand apart from the competition. 

C] Finding The Right Voice Over Artist 

When it comes to corporate narrations, the significance of choosing the right voice talent cannot be understated. The script provides a skeleton, but it is the voice over artist who breathes life into the words. The correct talent possesses the power to pique the audience’s interest, infuse the right emotions, and hold attention till the end.

Picking the correct artist will depend on the message and audience. There are a few aspects to consider before selecting the most suitable voice talent. First is the project type that you are hiring for, as this will help decide the direction you want the production to proceed.

Secondly, what is the tone of the subject matter that is being conveyed? Thirdly, it’s important to determine whether you wish to have an artist with an accent –  and if yes – which kind? And lastly, what age and gender will be best suited for the content being discussed.

For messages used for internal affairs, it’s suggested to pick an artist with an informative and explanatory tone, whereas when it comes to voice over advertising, choose an artist who is well-paced and engaging, as it will help build a lasting connection with your customers.

D] Optimise Your Corporate Voice-Over Strategy

While choosing a professional voice artist is crucial, it isn’t the only ingredient in a winning formula. You must also help set up the voice talent for success so that they can deliver their best performance. 

There are a number of ways you can do this, starting with the most important – providing context. Explain to the voice actor what the content is, who the message is for, who their target audience is, and what are your expectations, hopes and goals from them. 

Furthermore, you can also share some information about previous projects that excelled. This provides them with a reference point for understanding what works well with the company’s existing audience and is a great place to start. 

Lastly, hire a good voice director. This will ideally help provide your artist with direction and guidance while also granting them the freedom to explore in the manner they see fit. 

A combination of these tools helps bring out the voice over artist’s best performance. With the correct support, you can ensure they bring their A-game, which will translate into a productive recording session for you. 

Conclusion

Getting the voice over right is a significant step towards building your brand identity and helping make it memorable and unique to your audience. Conveying a message that resonates with audiences is not easy, but if done correctly and cleverly, it can have a monumental impact on your business and profitability.

If you are looking to leverage professional voice over services for your brand, you can get in touch with me, or request a quote here.

Peter Abraham

Peter Abraham is a versatile voice-over artist based in Mumbai working in the voiceover industry since 2009. With a passion for storytelling and meticulous attention to detail in every project, he brings scripts to life with his captivating voice and professional delivery, exceeding client expectations. Whether it's a commercial or an audiobook, Peter specializes in a wide range of voice-over work, ensuring the highest quality.