How Can Professional Voice Over Help Drive Conversion Rate?

Professional voice-over can be a very interesting and effective tool for enhancing your video quality and encouraging viewers to take the desired action. Voice-over can be used for different types of videos including for marketing, education or entertainment purposes. This off-camera production technique is quite popular for podcasts, videos, film and television, and other similar platforms.

Incorporating voice-overs in your videos can add style and flair and make them feel professional. The professional feel of the video can persuade the viewers to take the desired action driving up your conversion rate. A better conversion rate is a positive sign of business growth and profitability. In this blog, we will answer your questions about voice-over impact on conversion rates, voice-over’s role in marketing, and more.

A] Understanding The Conversion Rate

The conversion rate is the number of your audiences who have taken the desired action while watching your video. This desired action could be anything from subscribing to your channel to downloading your E-book or app or purchasing a product or a service. To calculate the conversion rate, simply divide the number of people who took the desired action by your total number of audience and multiply by one hundred. 

A higher percentage of conversion rate means that the audience trusts you and your brand. And an increase in the conversion rate would mean increased profitability and growth for the business. Hence, it is important to increase your credibility in the audience’s mind to increase the conversion rate.

B] The Power Of Voice-Over In Marketing

When your audience watches a video with voice-over they find the content easier to understand. The audience can remember and think about the content for a more extended period. This engaging content can help you stand out in the mind of your audiences and they will keep coming back to your product. 

The professional voice-over artist can create a storytelling experience to captivate your audience. The high-quality content that the professional will deliver can be tailored to suit your audience’s preferences, creating a unique personal experience for them. This makes it easier for you to market your product to your audience and also encourages your audience to listen to your content.

C] Professional Voice Over Builds Trust And Relatability

Voice Over and dubbing can be key factors in enhancing the trust and reliability of your audience. When the audience listens to the voice of the artist, they feel a connection to the content. This is usually not the case when the audience watches an explainer or educational video with just the visuals or a generic sound over it.

Most audiences say that they trust the brand more if the video has a human voice. Needless to say, building trust and reliability can be essential for a business’s future success. Audiences who trust your brand are more likely to follow through with the desired action. 

An experienced professional voice over artist is capable of recognising your target audiences and delivering the tone and pacing required to evoke the right emotions. A professional voice-over artist can also ensure the quality of the voice, pronunciation and enunciation which is crucial to maintain the quality of the video. This helps the audience to resonate with your brand and your brand goals.

D] Professional Voice-Over Enhances Brand Identity

Professional voice over artists are experts in capturing your brand’s essence and voice and conveying it to your audience. They can efficiently convey your brand’s message through voice-over and create a distinctive voice in the minds of your audience. This also ties in with choosing the right voice-over artist for your brand goals. 

The voice-over artist who is capable of capturing the tone and voice of your will be able to resonate with your audience and leave a lasting impression. For example, a brand about industrial machinery might not get enough value out of an artist who only speaks in a light-hearted and jovial tone, instead, they would need someone who exudes authority in their voice. Similarly, a fashion brand targeted towards young audiences might need someone who can deliver a jovial tone to make it more engaging.

In addition, consistently employing a single voice-over artist for all or most of your videos would help to create a distinguished brand image. It is also a key factor in establishing authority and authenticity as the familiar voice helps the audience to connect with the brand. Forging a distinct brand identity is crucial for long-term customer loyalty and retention.

E] Professional Voice Over Captivates And Engages The Audience

The voice-over artist narrating or explaining the video is responsible for bringing the content to life by providing a distinct voice and tone. The professional voice over artist should be able to navigate through the audience’s emotions to captivate their attention. The professionals can also bring storytelling qualities to the video which further hooks the audience and persuades them to engage with the content. 

Professional voice over can be a powerful tool to boost the brand’s credibility; however, it is important that you must choose the right artist whose voice aligns with your brand. The voice over artist must bring in the style and tone which resonates with the target audience.

To select the right voice-over artist to help you increase the conversion rate, first, you must understand your brand goals and your audience. You can listen to the artist’s portfolios to understand their capabilities and what they can bring to the table. Another way of captivating and engaging your audience is to optimise the voice-over strategies, a well-seasoned voice artist can help you with that as well.

F] How Can You Measure The Impact Of Professional Voice Over On Conversion Rate?

Here are some of the metrics that will help you to measure the effectiveness of professional voice over and how much they have impacted your conversion rate.

• Video Engagement Metrics: Video engagement metrics refer to the number of likes, shares, comments etc., your video has garnered. If your video is more engaging and captivating, the number of likes, shares and comments would naturally increase.
• Click-Through Rates (CTRs): Most videos used in ad campaigns and marketing have a CTA which encourages the audience to take the desired action. Tracking the CTR of how many people went ahead and tried your product will help you know the progress.
• Social Media Analytics: Most social media platforms provide an analytics tool such as Facebook Insights or YouTube Analytics. These tools can help you track your video’s performance and engagement with your audience.
• Sales and Revenue Tracking: One of the main purposes of a business creating a video is to promote its products and services. You can track the sale of your products and services before and after the use of voice-over for your business.

To see the results of successful voice over campaigns that have driven conversion rates, refer to my professional voice over portfolio.

Conclusion

Professional voice-over is an extremely effective tool for increasing your conversion rate and business profitability. Experienced voice-over artists can bring authenticity and relatability to your brand’s voice and in turn, strengthen your brand identity. A professional voice-over artist can provide the appropriate tone for your video’s audience which further engages the audience.

Businesses that want to strengthen their marketing campaigns and create an irresistible call-to-action in their videos, should definitely invest in a professional voice-over. If you too are looking for a professional voice-over artist, feel free to contact me to get a free quote and we can work on your project together!

Peter Abraham

Peter Abraham is a versatile voice-over artist based in Mumbai working in the voiceover industry since 2009. With a passion for storytelling and meticulous attention to detail in every project, he brings scripts to life with his captivating voice and professional delivery, exceeding client expectations. Whether it's a commercial or an audiobook, Peter specializes in a wide range of voice-over work, ensuring the highest quality.